You know what a presentation is, but do you know what a presentation architecture is?
Many brands that we work with have tons of presentations floating around their organization via Dropbox or some other content repository. Each has its own spin on a product, features, case studies, etc. But very rarely is there any connective tissue between these presentations.
And by connective tissue, we mean alignment with their sales cycle. And that's what a Presentation Architecture really is – a series of presentations that align with a brand's sales cycle, providing their teams the presentations they need to accommodate various sales situations.
In this video, we walk through the thinking behind our Presentation Architecture at Nuvue and how we map them out for our clients.
Launching a new medical product is an exciting venture, but the real test lies in effectively conveying your innovation to the world.
Do you know what a CAD file is and how it can efficiently build a robust library of sales and marketing content for your medical device product?
