Launching a new medical product is an exciting venture, but the real test lies in effectively conveying your innovation to the world. Whether you term it a product launch video, a hype video, a sizzle reel, or an explainer video, the essence remains the same: you need an engaging piece of medical device content that captivates your audience and communicates the transformative value your product offers to their business. In this video, Tim Dingersen talks about his four-step process to creating a compelling medical device hype video.