Cartessa Aesthetics Nuvue Case Study
Client:
Cartessa Aesthetics, a leading player in the aesthetic industry, specializes in sourcing, distributing, and marketing cutting-edge aesthetic devices to a diverse range of providers, including dermatologists, plastic surgeons, and medical spas. Founded in 2017, Cartessa has rapidly grown from a small team of three sales representatives to a robust force of 75, covering the entire United States and Canada. Their unique position in the market, unattached to any single manufacturer, has allowed them to curate a distinctive portfolio of products. However, this diversity also posed challenges in conveying their unique value proposition to clients. This case study explores Cartessa Aesthetics' partnership with Nuvue and how it transformed their sales presentations and marketing efforts.
Challenges:
As Cartessa's sales team expanded, the marketing department faced a critical challenge. The proliferation of sales assets and presentations, managed through Dropbox and PowerPoint, lacked consistency and accuracy. Prior to partnering with Nuvue, these materials were distributed among various sales representatives, each catering to different client sets and offering a variety of products. Cartessa needed a solution that offered both control and customization. However, other alternatives explored lacked the necessary flexibility, analytics capabilities, and notably, the creative services needed to better visualize their products and services. Cartessa's quest was to find a partner capable of striking the right balance between control, personalization, and elevating their presentation materials to reflect their innovative brand identity.
Solution:
Cartessa found the ideal solution in Nuvue, a platform that streamlined their sales presentation process. Working closely with Nuvue, Cartessa aimed to unify the look and feel of their presentation materials while incorporating visual enhancements like 3D animations and interactivity. The Nuvue platform provided Cartessa with a single, centralized repository for their presentation and sales assets, eliminating the hassle of searching through scattered storage solutions like Dropbox or Google Drive. Nuvue empowered Cartessa's sales team by offering up-to-date presentations for all their products, complete with essential statistics and engaging visual content, including a library of before-and-after photos and graphics animations showcasing the efficacy of their products. All materials stored on Nuvue were approved for seamless sharing across the entire team, ensuring consistent messaging and branding.
Our sales content has reached a level of quality and consistency that truly sets us apart.
Jill Later
Chief Marketing Officer
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