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As a B2B business, whether you're a startup or a rapidly expanding brand, it's crucial to equip your team with a sales presentation software that makes their job easier and helps you maintain control of your sales narrative. The market is flooded with modern sales presentation software options, but how do you know which features to prioritize for your business and clients? This article will guide you through the selection process, exploring key factors such as scalability, pricing, and user adoption, as well as the benefits that come with the right tool for your B2B sales team
With so many sales presentation software options on the market, it's important to look for a platform that will grow with your company, help you maintain control of your sales story, and most importantly make it easy for your team to present your brand in the best light possible.
When looking for the best sales presentation software, it's important to consider how big you want your business to be. If you're a brand with a goal of being a 10 to 15 person organization, as opposed to a 50 to 500 person or salesperson organization, you'll be looking for two different types of sales presentation software.
For larger-scale organizations, it's crucial to choose a sales presentation software that allows you to control your sales story early on. This is particularly important if you're in a growth phase. Many growing brands rely on cloud-based storage systems like Dropbox, Google Drive, or OneDrive to manage and distribute sales presentation content. However, this can result in an inconsistent sales story, so it's necessary to have an efficient and consistent way to distribute sales presentations.
On the other hand, if you're a smaller organization, presentation platforms that are similar to PowerPoint, such as Prezi, Canva, Beautiful.ai, or Pitch, may be suitable for your business. This is because your organization is small enough that you have greater control over how your sales presentations are managed and delivered.
However, regardless of your business size or type, we recommend that you cross-reference our list of five must-have features for sales presentation software to ensure that you're meeting the needs of today's modern sales reps and your prospective buyers.
Change is challenging for any B2B sales team. Sales is a highly personal process, with each sales rep utilizing their unique tips, tricks, and techniques for selling. Some use presentations, while others don't. Some prefer presentations with 50 pages, while others like presentations with just one. As a sales and marketing leader, it's essential to appreciate and embrace this diversity. Your sales reps are not robots, and each one has their way of working that makes them most comfortable and successful.
Implementing a new sales presentation system is not a set-it-and-forget-it process. Plan for a 4 to 6-week window to regularly meet with your team to train, Q&A, and assess how the platform is performing. Plan to provide them with the support they need to ensure a successful transition.
As you research and trial numerous sales presentation platforms on the market, you'll notice a consistent pricing range of $10 to $20 per user per month. For larger organizations, some platforms may require you to call for enterprise pricing, which could potentially lower your monthly costs.
However, what's often overlooked when researching sales presentation platforms is the cost of the content that goes within these tools. At the end of the day, a tool is only as good as the content you put inside it. The right content can make your brand stand out, make your sales reps look like stars, and ultimately push your prospective clients down the sales pipeline.
When looking at your sales content, consider the type of content needed to better tell your sales stories, such as explainer videos, 3D product visualizations, interactive demos, or ROI calculators. These tools make the job of your sales reps easier. However, the price range of these tools is hard to determine without understanding your exact needs.Â
Based on our experience in creating sales content, here's a good pricing guide:
Today's scaling B2B sales teams are seeing success in their sales presentations when they combine technology with creativity. As stated earlier, having the key features to meet the demands of your sales reps and prospective clients is only part of the puzzle. Having powerful creative content to support your sales presentation software is the other. So when researching the right solution, you're looking for one that not only offers great technology but also has an experienced B2B creative services team behind it.
Nuvue is a creative-first technology brand. We've been working with B2B sales and marketing leaders for over 20 years to create engaging B2B sales content that we integrate into our sales presentation platform to help B2B sales teams better deliver their sales story and close deals faster. If you'd like to see how we've redefined the sales presentation software landscape, schedule your HelloNuvue call today.